Swiss luxury watch brand, Hublot, has named Los Angeles Lakers’ star shooting guard, Kobe Bryant, its newest ambassador.

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To commemorate the partnership, Hublot released Kobe’s signature timepiece, the limited edition King Power Black Mamba.

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“Bryant was the perfect choice for Hublot—a brand known for its precision and excellence, traits that have characterized the basketball icon’s celebrated career,” said Ricardo Guadalupe, CEO of Hublot.

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Hublot sells watches averaging about $20,000 – $30,000 so safe to say you won’t be seeing too many Kobe fans walking around with this.

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