The Weeknd takes to his blog to discuss his new video “Rolling Stone” and explain the idea behind it.

The Weeknd, who’s known for avoiding the spotlight, and hasn’t released many music videos yet in his career, recently released one for his song “Rolling Stone.” 

He decided to explain the video concept to his fans by posting a letter on hisblog (via). Read his explanation of the video concept below.

His Trilogy album is dropping on November 26th.