Its also rumored the name 24K comes from Philly rapper, Meek Mill 24K lifestyle. Its no secret Meek Mill has been promoting the headphone for the past few months. There hasn’t been a day that has gone by that Meek Mill wasn’t actively promoting the headphone on his social media accounts like Twitter and Instagram. He has shared the 24K sound with tastemakers such as Diddy, NBA Legend Shaquille O’Neal, rapper Nas, rapper Rick Ross, rapper Yo Gotti, and many others.