Beats By Dre had some exquisite timing when they decided to run a Richard Sherman version of the “I’m The Man” series during the Seahawks NFC Championship victory over the 49ers. But so did we!

Sherman of course wilded out in the post-game interview and became a viral sensation, prompting even more hype for the Super Bowl match up on February 2.

In the insightful bit, we can see some of the frustrations and adversity Sherman has to go through just dealing with the media on a regular basis. He’s able to look past all of that and keep focused as he embarks on the biggest game of his life. Plus Aloe Blacc’s song is just awesome.

With all of the controversy he’s been stirring up in the past few days, you can only imagine what this has really been like for him. But that’s what comes along with being a professionally paid athlete.

http://youtu.be/HESJgpYYUyM